Executive Summary
Paylink’s continued focus on delivering innovative, customer-centric journeys aligns strongly with TransUnion’s vision for more intelligent and efficient financial experiences. TransUnion is proud to build on the strong and trusted partnership we’ve developed over the years. Our credit reporting services already play a foundational role in powering the Embark platform, and we’re excited to take this collaboration further—delivering enhanced Open Banking capabilities that will elevate Embark’s performance and expand its reach across the affordability assessment landscape.
To support Paylink’s strategic objectives, we’ve focused on five areas where the right Open Banking partner can deliver meaningful impact. Each reflects how TransUnion’s solution enhances platform capabilities, improves customer outcomes, and enables scalable, efficient growth.
Streamlined Workflows and System Interoperability
TransUnion’s solution is designed to integrate seamlessly with Embark, enabling smooth onboarding and support for multiple clients. With capabilities for data export, automation, and integration into downstream systems, Paylink can expect a more efficient, scalable Open Banking experience. This interoperability supports operational efficiency and aligns with your goal of broadening use cases for your core tool.
Precision and Intelligence in Financial Data Classification
At the heart of our solution is a robust taxonomy framework that enables precise classification of income, expenditure, and financial commitments in line with SFS —critical for effective and responsible affordability assessments. TransUnion’s categorisation models use a hybrid approach combining machine learning, natural language processing, and expert-led rule systems. This delivers exceptional accuracy across thousands of transactions types and ensures the system remains responsive to evolving consumer behaviours and regulatory expectations.
Deep Insight into Consumer Financial Profiles
Enhanced categorisation enables a more granular view of income sources, including benefits and irregular earnings. This empowers Paylink to offer tailored financial support and improve customer outcomes, with broader coverage and precision in affordability assessments.
Scalable, Client-Friendly Integration
TransUnion’s solution is designed to support seamless deployment across multiple clients, ensuring consistent performance and efficient onboarding. Transaction data is validated, cleaned, and standardised to maintain quality and coherence across systems. With enrichment coverage exceeding 95% and categorisation accuracy above 97%, the platform delivers reliable insights while supporting high-volume processing and flexible integration.
Trusted Infrastructure for Growth
The solution offers a reliable, compliant, and future-ready Open Banking experience, supported by scalable infrastructure and an API-first platform. It integrates seamlessly with downstream systems to enable automation and data export, while supporting multi-client configurations. This foundation empowers Paylink to expand the use cases of its core tool with confidence and consistency.
I'm excited about the opportunity to collaborate with Paylink and confident that TransUnion can deliver meaningful value through a secure, scalable, and future-ready solution. I’m keen to explore how we can best support your goals — both immediate and long-term — and I’m ready to take the next steps to move this forward.
Yours sincerely,
Joseph Billinghurst
Account Director – Direct Sales
+44 7984301933
Joseph.Billinghurst@transunion.com